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}
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Apple nega atraso na IA e promete Siri aprimorada para 2026 2k5f19
Tecnologia 5cw3f Apple nega atraso na IA e promete Siri aprimorada para 2026 2k5f19 Publicado
1 dia ago on
11/06/2025
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Apple nega atraso na IA e promete Siri aprimorada para 2026 Executivos afirmam que adiamentos são necessários para a tecnologia de IA chegar na Siri com o padrão de qualidade esperado
Imagem: PixieMe/Shutterstock Após a WWDC 2025, executivos da Apple rejeitaram as críticas de que as demonstrações da Siri com inteligência artificial, apresentadas em 2024, seriam “vaporware” — ou seja, um produto que promete grandes recursos, mas nunca chega nas mãos do público.
Apesar de o recurso ainda não ter sido lançado, a empresa afirma que o desenvolvimento está em andamento e que a nova Siri será lançada em 2026.
Segundo Craig Federighi, vice-presidente sênior de engenharia de software, a IA representa uma transformação de longo prazo. “Não há necessidade de se apressar com os recursos errados e o produto errado só para ser o primeiro”, afirmou em entrevista ao Wall Street Journal
Empresa justifica decisão de adiar Siri com IA e mira integração inteligente nas plataformas – Imagem: PixieMe / Shutterstock Federighi explicou que a Apple havia criado duas versões da arquitetura de IA para a Siri. A versão demonstrada em 2024 foi funcional, mas a empresa optou por migrar para uma versão mais robusta, após perceber que a primeira não atendia ao nível de qualidade esperado. Greg Joswiak, vice-presidente sênior de marketing global, reforçou que o vídeo exibido mostrava software real em funcionamento, mas que sua taxa de erro ainda era inaceitável. “Percebemos que decepcionaríamos os clientes se lançássemos naquela condição”, disse. Apple nega que tenha prometido uma Siri que ainda não foi lançada, e que na verdade precisou desenvolver o projeto em longo prazo – Imagem: shutterstock/Koshiro K A Apple também esclareceu que sua estratégia de IA não visa competir diretamente com chatbots como o ChatGPT. “Nunca foi nosso objetivo criar um chatbot. Queremos integrar a inteligência profundamente à experiência de todas as nossas plataformas”, destacou Federighi ao Tom’s Guide
O foco, segundo os executivos, é fornecer ferramentas de IA que enriqueçam os sistemas operacionais e permitam que desenvolvedores criem aplicativos mais inteligentes, usando os modelos de base desenvolvidos pela própria Apple.
Apple respondeu críticas e explicou por que ainda não lançou a nova Siri – Imagem: Yasu31/Shutterstock
Colaboração para o Olhar Digital
Leandro Criscuolo é jornalista formado pela Faculdade Cásper Líbero. Já atuou como copywriter, analista de marketing digital e gestor de redes sociais. Atualmente, escreve para o Olhar Digital.
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