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}
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Entrevista: por que os smartphones estão mais caros no Brasil? 6231n
Tecnologia 5cw3f Entrevista: por que os smartphones estão mais caros no Brasil? 6231n Publicado
3 semanas ago on
20/05/2025
O Olhar Digital News conversou com Reinaldo Sakis, diretor de Pesquisas da IDC. Acompanhe!
Os smartphones já fazem parte do nosso dia a dia e, para muitas pessoas, é impensável não ter o aparelho. Só que tem sido cada vez mais difícil comprar um novo modelo no Brasil . Isso porque os celulares estão cada vez mais caros.
Segundo dados da consultoria IDC, os preços destes produtos subiram, em média, 88% entre o primeiro trimestre de 2024 e o deste ano. Isso significa que o valor médio ou de R$ 1.361 para R$ 2.557 em apenas um ano.
Existem algumas explicações para esta alta expressiva nos preços.
Um deles é a alta do dólar. A valorização da moeda norte-americana frente ao real impacta toda a indústria, uma vez que vários componentes são importados. Além disso, os fabricantes têm investido em modelos mais sofisticados para a conexão 5G, bem como em soluções de inteligência artificial, que demandam chips com maior capacidade de processamento e baterias mais robustas. E é claro que tudo isso é reado para o preço dos smartphones. O Olhar Digital News conversou com Reinaldo Sakis, diretor de Pesquisas da IDC. Acompanhe!
Bruno Capozzi é jornalista formado pela Faculdade Cásper Líbero e mestre em Ciências Sociais pela PUC-SP, tendo como foco a pesquisa de redes sociais e tecnologia.
OLHAR DIGITAL – Link original da matéria
